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Digital Direction.Clinical Execution.

– We are a Full Suite Digital Commerce Agency, with capability to deliver across the full functional needs of high performing digital programs.
– Platform Implementation Systems Architecture Applications & Extensions AI & Personalisation Subscriptions & Loyalty marketingWe have a data-driven approach to performance marketing and campaign optimisation with an underlying focus on achieving the best possible ROAS for our clients across key digital channels.

We are a Full Suite Digital Commerce Agency, with capability to deliver across the full functional needs of high performing digital programs. Our services divisions are all lead by industry experts, and our Client Success process ensures clients have unfettered access to talent through our distributed retainer model.we don’t sell solutions.
we produce business outcomes.We are a Full Suite Digital Commerce Agency, with capability to deliver across the full functional needs of high-performing digital programs. Our services divisions are all lead by industry experts, and our Client Success process ensures clients have unfettered access to talent through our distributed retainer model.

Our mindset is executed across all divisions, from full site and systems implementations, through to individual marketing campaigns.This perpetual flow, executed through design thinking, has evolved to accelerate business growth.

Built on an iterative approach backed up by actionable, data-driven insights, Overdose combines deep customer empathy with measurable business success.CLINICAL EXECUTIONDIGITAL VISIONdigital vision

  1. Listen: to understand
  2. Empathise: Know your customers
  3. Ideate: Break the rules
  4. Target: Define achievable KPIs

clinical execution

  1. Implement: Deliver agile solutions
  2. Distribute: Omni-channel approach
  3. Engage: Drive acquisition
  4. Refine: Test, measure, analyse, repeat

strategyThrough our deep digital commerce experience, we evaluate how core processes and service delivery is digitised, and how value is created at each technology and marketing function. Identify issues, risks & opportunities to optimise these assets for maximum scalability, performance and efficiency.

  • Digital Transformation
  • Systems Architecture
  • Audit and Review
  • Customer Insights
  • Client Success

creativeLike Chess, you need to think several moves ahead. Overdose applies best practice user experience by analysing customer behaviour with data to identify the variance of personas and online objectives and by applying best in class ecommerce functionality.

  • Data Driven UX & UI
  • Customer Journey Mapping
  • Mobile / Desktop
  • Application Design
  • Conversion Optimisation

technologyCertified partners with Magento, Big Commerce, Shopify & Suite Commerce. We also operate as partners with best in class cloud marketing platforms and have handled complex migrations from legacy platforms.

  • Platform Implementation
  • Systems Architecture
  • Applications & Extensions
  • AI & Personalisation
  • Subscriptions & Loyalty

marketingWe have a data-driven approach to performance marketing and campaign optimisation with an underlying focus on achieving the best possible ROAS for our clients across key digital channels. This covers not only Strategy, Social, Email Automation solutions, but also advanced Search, Chinese Social Media, Merchandising & AI Solutions.

  • Strategy & Audits
  • Chinese Marketing
  • Management & Optimisation
  • Automation & Segmentation
  • Reporting & Attribution

searchOur focus on SEO migration and optimisation is uncompromising. We believe it’s a core pillar to effective commerce strategy and something that needs to be audited, strategised, monitored, improved and reported with detail and robustness. Our methodical approach to SEO has proven to deliver tangible results for clients.

  • Keyword & Audience Research
  • Competitor Landscape Analysis
  • Technical Audits
  • SEO Migration
  • Content Strategy
  • Technical Optimisation

dataInsight over intuition is in our DNA. We help you seamlessly move from data to insight to action to outcome. And then repeat. OD’s data expertise coupled with best in breed tools, and a deep understanding of digital commerce allows us to bring together disparate data sources and tell an insightful story.

  • Attribution Modelling
  • Data Integration & Augmentation
  • BI Visualisation
  • Audience Intelligence
  • CRO & Heuristic Evaluations

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